September 19, 2006

Seeker Wireless targets European homezone market

Posted in Articles at 10:51 pm by siddey

Having operated in “stealth mode” for nearly two years, Australian company Seeker Wireless has revealed that it is in the progress of deploying its high-accuracy mobile location based services enabling technology to a number of European mobile network operators. Formed in 2003, Seeker Wireless has developed a means to reach sub-100 metre location accuracy in high density areas on existing GSM handsets.

Seeker Wireless is currently working with as-yet-unnamed European telcos to firstly deploy their technology as a means for improving the accuracy of “Homezone” mobile services. Homezone services allow operators to introduce flat rate charges when customers are using their mobile handset within a set radius from their “home” environment. Previous Homezone solutions have offered accuracy in the vicinity of 500 square metres, which effectively leaves the operators open to “revenue leakage”, as customers continue to pay home rates when they are well outside of the agreed area. The Seeker technology appears to not only deliver benefits to end customers but enables operators to develop a model to fund further moves into location based services.

A recent industry report indicates that Seeker differentiates itself from existing solutions by, “performing the positioning calculations using an application on the SIM card, rather than using Cell-ID, GPS or other location technologies. The solution does not require a gateway mobile location centre (GMLC) but only requires a standard connection that uses SMS, GPRS or 3G to connect the mobile device, which then connects to the wireless gateway and the Seeker Server,” (Ovum, 2006).

Responding to a query from, “Geographically Challenged”, Andrew Grill – General Manager and Global Head of Sales of Seeker Wireless, indicated that he was, “relocating to London next month … such is the European demand for our product.” Grill indicated that numerous public announcements are imminent and that a new look Seeker website will be launched shortly. Grill opens the Seeker offices in Picadilly, London, next month.

According to Grill, a follow-up move into the Australian LBS sector is targeted for 2007.



  1. James said,

    Thanks for the info Todd. Interesting product idea and so many potential uses if successful (although I can see the civil libs having a privacy field day if they choose to see the product in their usual negative light).

    Great news that an Australian company (yet again) seems to be on the cutting edge. Hope they do well and don’t get pummelled by the ridiculous US patenting laws that have crippled other tech companies of late.

  2. Todd said,

    Hi James,

    Europe is ahead of the US market in most things mobile, especially when it comes to LBS. In this instance, Seeker are capitalising on an existing market in Germany for Homezone services and I hope that this means they stand a great chance of success. Other areas within Europe are also taking up this technology. The availability / compatibility of Seeker’s technology should make them an appealling choice for telcos.

    Their technology is always going to be “opt-in” as with most other LBS we are seeing in the wild. The libertarians will need to learn that some people enjoy choice. If someone takes the time to understand the technology, it really isn’t that difficult to realise there are no grave dangers to personal security or privacy.

    Thanks for your message!


  3. […] Seeker according to Geographically Challenged is coming out of stealth mode with improved location technology for GSM based phones. Check their SeekerZone product/service. […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: